Why should your company hire an agency for advertising?
Buying Media is an Agency’s Daily Job
MediaTree negotiates several media contracts each week for numerous clients. Therefore, we are able to negotiate lower rates than advertisers that are buying media for their single business, seasonal or one-time only. For this same reason, MediaTree does not get bogged down with long-term commitments in one medium.
Access To Research/Audience Analysis
MediaTree has access to research that most business owners are not familiar with. This gives us the ability to micro-target specific programming or a medium that will deliver your very specific audience. Some of the research tools available: Media Audit, Scarborough, Marshall Marketing…
Audience Delivery and Reconciliation
MediaTree will monitor your schedules to ensure the negotiated audience is delivered. If there is a shortfall in audience, we will request bonus commercials/ads to make-up for the under delivery. We have software that will analyze invoices to make sure all commercials ran at the correct time with correct copy, and all rates charged match the order
Saves You Time and Doesn’t Cost A Cent
Ad agencies receive a 15% “agency discount” of the gross billing from advertising outlets. The ad agency saves the media time and expense of working with direct clients. Also, ad agencies typically have multiple clients placing advertising. Therefore the advertising outlet is working with multiple revenue streams from one source.
Data Lists, Design, & Printing Direct mail is personal, responsive, cost-effective and measurable. And, with new technologies, you can increase your ROI by targeting your potential customers directly and personally.